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Hapag-Lloyd best shipping line brand

BERLIN: April 26, 2017. Readers of "Logistik Heute" magazine and a panel of experts from the German Logistics Association (BVL), have recognized Hapag-Lloyd as the country's best brand among liner shipping companies – beating Hamburg Süd and Maersk Line into second and third place.

This year's vote for best logistics brand in 11 categories began with 170 nominations from an independent committee led by Christian Kille, professor of Logistics at the University of Applied Sciences Würzburg-Schweinfurt.

"The selection provides good insight into the brand environment of logistics, which has come to be the third-largest business sector in Germany," said Logistik Heute editor Thilo Jörgl. Professor Thomas Wimmer, BVL executive board chairman added:: "Strong brands have strong visibility, and can significantly influence the image of an entire sector."

Hapag best brandThe winners and finalists in the 11 categories were:

  • Logistics real estate developers: 1. Prologis, 2. Goodman, 3. greenfield development.
  • Seaports: 1. Port of Hamburg, 2. bremenports, 3. Jadeweserport Wilhelmshaven.
  • Delivery and storage technology, picking: 1. Jungheinrich, 2. SSI Schäfer, 3. Still.
  • Identification: 1. Siemens, 2. Datalogic, 3. Zebra.
  • Gates and ramps: 1. Hörmann, 2. novoferm, 3. Meyer-Tonndorf and Schrader.
  • IT for Warehouse Management: 1. SAP, 2. SSI Schäfer, 3. PSI.
  • Contract logistics service: 1. DB Schenker, 2. Dachser, 3. Kuehne + Nagel.
  • Shipping companies: 1. Hapag-Lloyd, 2. Hamburg Süd, 3. Maersk Line.
  • Rail transport services: 1. DB Cargo, 2. Rhenus Logistics, 3. BLG Logistics.
  • Transporters and vans: 1. Mercedes-Benz, 2. VW commercial vehicles, 3. MAN
  • Trailers and bodies: 1. Krone, 2. Schmitz Cargobull, 3. Kögel.

Commenting on the awards, Hapag-Lloyd CEO Rolf Habben Jansen said:. "In our industry, the Hapag-Lloyd brand numbers among the best-known in the world. Since Hapag was founded in Hamburg in 1847, the brand has stood for reliability, professionalism, quality and know-how."

Pictured left to right are representatives from Hapag-Lloyd, Hamburg Süd and Maersk Line holding their 'Best Shipping Company' awards.

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