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DEN HAAG, The Netherlands: June 06, 2018. Damcon has launched a new block train service for multi-channel retailer William Sonoma International (WSI).

The new initiative aims to improve supply chain speed and reliability for the American brand.

APM Terminals Pipavav IndiaWith frequent sea shipments from India to the US, Williams Sonoma International needed to improve rail transportation of its products from an Inland Container Depot in Delhi to APM Terminals’ facility at Pipavav Port in Gujarat, on the western cost of India.

Damco’s solution was to dedicate an entire train to William Sonoma cargo. These so-called block trains are given higher priority over other cargo trains; completing their journey more quickly and to a tighter schedule.

Col. Vijay Malhotra, Director Operations at Williams-Sonoma India Pvt. Ltd commended the successful trial of the new approach stating, “By marrying ocean and rail transport as part of this solution, we can move our goods within the minimum inland and ocean transit times out of India to the Americas and other continents.” This has further helped Williams Sonoma International to minimize transit times particularly to the US West Coast.

Col. Malhotra continued: “The strength of our partnership has been key to achieving this with Damco, Maersk and WSI working towards a common goal – improving reliability and consistency in the supply chain.”

Damco Global Head of Rail Kasper Krog said, “By collaborating with GatewayRail and leveraging the expertise from our close working relationship with Maersk Line and APM Terminals, we have developed a tailored block train solution that will bring more certainty to Williams Sonoma’s inland rail cargo arriving in time for shipping.”

By confirming service level agreements with the rail provider and aligning the schedule with port operations, the solution will improve predictability in the supply chain and introduce more flexibility to respond to changes. This will ultimately help reduce both product lead times and inventory in the supply chain.

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