May 21, 2015: Airbus has launched a "Sustainable Aviation Engagement Programme", a long-term partnership programme set up to help airlines reduce their environmental footprint through a tailored offering of services and expertise.

Based on four pillars (aircraft technology, aircraft operations, Air Traffic Management -ATM- and sustainable aviation fuels), the programme enables airlines to minimize their environmental impact, by harnessing the full potential of Airbus' latest generation, fuel efficient aircraft to minimize fuel burn and noise in their operations. Airbus will accompany each airline throughout the deployment of the programme.

The Sustainable Aviation Engagement Programme is currently in a phase of developing pilot projects, during which Airbus will work closely with Cathay Pacific, British Airways and KLM. The feedback and learning from these three pilot projects will be taken on board before the programme is extended to operators worldwide from 2016.

Jonathon Counsell, British Airways' Head of Environment said: "We really welcome the opportunity to work closely with Airbus to demonstrate the step change in environmental performance of the next generation of aircraft delivering significantly lower noise and carbon emissions"

Dr. Mark Watson, Head of Environmental Affairs, Cathay Pacific Airways Limited said: "Our engagement with Airbus is a key opportunity to work together to draw upon the potential that advanced aerospace technology offers in this regard, including reducing greenhouse gas emissions and noise. The learning derived from the programme will enable us to drive future improvements within our business and contribute to reducing the industry's overall environmental footprint."

Eileen van den Tweel, KLM Royal Dutch Airlines Manager Innovation said: "KLM is the leading airline in the development of a market for sustainable biofuel. In 2014 KLM launched a series of biofuel flights to Aruba and Bonaire that lasted six months, operating an A330-200. We worked intensively with Airbus during the entire project, to research the engine performance during the biofuel flights. Airbus' sustainable aviation engagement program is a logical next step in this cooperation, enabling us to expand our relationship to other areas than biofuel."