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SAN FRANCISCO/WASHINGTON, DC: May 10. 2016. Alibaba Group and the International Anti Counterfeiting Coalition (IACC) have extended their MarketSafe program to both IACC members and non-members.

The original program to combat counterfeit brands was created in 2013 by Alibaba and the IACC in order to identify and take down infringing listings on Alibaba's China retail marketplaces. The IACC says it has had a 100 percent success rate when companies stand behind their claims.

IACC MarketSafeSince the launch, and with only a limited number of brands enrolled, nearly 5,000 sellers' storefronts have been closed and permanently banned from Alibaba's marketplaces; and more than 180,000 infringing product listings have been removed.

The IACC says its new program that will launch later this year will be free to companies in order to encourage brands of all sizes to participate; shift the burden of proof from brands to sellers; and enable a greater number and diversity of rights holders to benefit from a fair and simple IP enforcement platform. 

“This program exemplifies the tangible and mutual success that can be achieved when brands, trade associations, governments and intermediaries work together to combat counterfeiting,” said Matthew Bassiur, vice president and head of Global IP Enforcement at Alibaba Group.

“Alibaba and the IACC, together with the rest of industry, have a shared interest in building a safe and trusted Internet environment and marketplace for consumers, rights holders, and sellers,” he added.

The 250 members of the IACC include the automotive, apparel, luxury goods, pharmaceuticals, food, software and entertainment sectors as well as law firms, investigative and product security firms, government agencies and intellectual property associations.

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