GREENWICH, CT. June 27, 2018. XPO Logistics is to add augmented reality to its Ship XPO consumer self-service platform. Shoppers will be able to use the visualization technology prior to the delivery of sofas, beds and appliances to determine the ideal placement inside the home.

“Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience, said XPO Logistics president Troy Cooper. “The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns. Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage.”

XPO expects its visualization technology to be available nationally on Ship XPO later this year. Today’s announcement follows the company’s recent addition of voice integration technology to Ship XPO, giving consumers the ability to track their purchases throughout XPO’s last mile network using Amazon Echo or Google Home.

In September 2017, XPO announced a major expansion of its last mile network that will position a total of 85 hubs within approximately 90 percent of the U.S. population this year. In February 2018, the company announced new last mile operations in five European countries.