THE HAGUE: September 03, 2018. Digital freight forwarder Twill has changed its brand affiliation from Damco to Maersk.

Launched in April 2017, Twill was created as a 'Damco innovation' and operated as a partner with the freight forwarder and supply chain management company, which is part of A.P. Moller - Maersk.

The company says realigning the brand will make it possible to offer Twill to all Maersk customers, in line with its strategy to become a global integrator of container logistics.

The goal of the Twill platform is to provide customers with greater control of shipments by offering instant price quotes and booking, transparency and tracking services and simplified paperwork.

"The Twill mission is to make shipping simple - as easy as booking airline tickets, a taxi or hotel - and we are just at the beginning of an exciting journey. To reach that vision it is critical for us to reach a wider market. The Maersk brand is highly recognized and leveraging that awareness will be of significant strategic advantage to us," said Twill CEO Troels Stovring.

Vincent Clerc, CCO of Maersk, added: "With Twill we are offering small and medium sized companies a simple and easy way of shipping their goods, providing them better control of their supply chains. We are excited to now be able to offer this service to customers across the Maersk business.

Stovring said Twill is a netural multi-carrier platform that will continue to provide customers with the best and most relevant shipping solution despite its   affiliation with Maersk and Damco.