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transportlogistic2019hapag1MUNICH: June 05, 2019. Hapag-Lloyd has launched a real-time container monitoring programme for its 100,000 container reefer fleet and says it intends to develop future commercial products in close cooperation with its customers.

The IoT reefer solution has been developed by Globe Tracker, a leading supplier of supply-chain visibility solutions, and initial features include real-time GPS location, temperature information and power-off alerts.

"Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfill our customers' needs faster than our competitors," said Juan Carlos Duk, Hapag-Lloyd managing director Global Commercial Development at the transport logistic expo in Munich this week.

"Inviting our customers to further shape our real-time monitoring products right from the beginning will give them an opportunity to receive products that are tailor-made for their needs - while giving us a chance to deliver the best-possible service at the same time."

Jákup Lamhauge, CEO of Globe Tracker added: "We are honoured to have been chosen by Hapag-Lloyd because of our innovative strength and ability to provide a world-class cold chain visibility solution,” commented  “We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result,"

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