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MUNICH: June 05, 2019. Virgin Atlantic Cargo has appointed Accenture to handle its digital transformation strategy. The airline’s plan to simplify its business and give customers new self-service solutions will be powered by Accenture's latest Freight & Logistics Software 8.0 (AFLS 8.0) platform.

Virgin Atlantic Accenture The new platform will replace Virgin’s 10-year-old Voyager operating system when the first phase goes live in early 2020. When the system is fully operational based on the release of subsequent phases, the airline's customers’ systems will be able to interface directly through APIs and connect with the airline’s new web platform for pricing, bookings, allocations, and operations, while ‘live chat’ and Chatbots will offer 24/7 interaction based on each customers’ communications preferences.

“We are making this significant investment in a new cargo management system and digital infrastructure because the way customers want to interact with us, and their expectations, are changing as new technologies emerge in the cargo space," said Suzy Wardle, Virgin Atlantic Cargo’s head of Digital & Distribution.

“Our entire business model is based on giving customers more choice and flexibility, whether this means more routes and frequencies, new products and services, or the ability to interact with us in the way they want to do business," added Dominic Kennedy, managing director Cargo.  "We are looking forward to having real-time intelligence to make the most informed business decisions. The AFLS 8.0 platform is going to accelerate our digital transformation and give customers even more reasons to choose to work with Virgin Atlantic.”

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