BONN: September 25, 2019. DHL is celebrating 50 years in business as the Bryan Adams’ official logistics partner delivering equipment to over 20 countries for his 'Shine A Light' tour.

In collaboration with Arbor Day Foundation, Plant-for-the-Planet, WeForest and Taking Root, the logistics specialist and the rock musician/activist have a goal of planting one million trees together in 2019.

The initiative is already underway with over 300,000 trees planted in the Indonesia, Nicaragua, Malawi, the US and Adams’ homeland Canada.

“Through our tree-planting campaign with Bryan Adams, we can further strengthen global ecosystems in the long term and thus contribute to biodiversity and species conservation,” said Deutsche Post DHL CEO Frank Appel. “We have also made it our goal to reduce all logistics-related emissions to net zero by 2050,” he added.

“This partnership with DHL promotes a great environmental message. We need to take care of our planet – which is why hope that more artists will consider this kind of eco-partnership in the future,” said Adams. “I’m proud to be part of this initiative.”

Adrian Dalsey, Larry Hillblom and Robert Lynn founded DHL in 1969. On September 25 the three men began operating a door-to-door express delivery service transporting documents between San Francisco and Honolulu. Ten years later the company was operating 360 service centres for over 85,000 customers.

In 1990 Lufthansa Cargo, Japan Airlines and Nissho Iwai signed a 'Global Transport Alliance' with DHL and a year later had acquired 57.5 percent of the company.

In 1998 Deutsche Post began buying shares in DHL and became the majority shareholder in 2002.