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DP World Fremantle DP World and Fremantle Football Club have signed a multi-year agreement with DP World becoming the Platinum Partner of the Club for both the Australian Football League (AFL) and the AFL Women’s (AFLW) teams.

The DP World brand will appear across the collar and chest of the attire of Fremantle’s AFL senior coach Justin Longmuir and his coaching staff, as well as on both the AFL and AFLW playing shorts.

As a leading port and terminal operator in Australia, DP World shares similar values with Fremantle Football Club in enriching the community, delivering innovative thinking and creating greater connections with their stakeholders. The two organisations will work closely to ensure the Club continues to move towards an era of sustained success within the AFL and enable DP World to leverage the Fremantle Dockers’ profile to grow its brand in Australia.

DP World’s business operates in several Australian locations including the DP World Fremantle Port in Perth. DP World Fremantle is Western Australia’s largest and busiest general cargo port, strategically connecting Australia’s west coast with Asian trading hubs and beyond.

Glen Hilton, CEO & Managing Director of DP World APAC & Australasia, said: “Fremantle were a natural choice with their deep and historic ties to Fremantle, the port city and their bold vision to grow as an organisation. We are thrilled to join forces with the Fremantle Football Club at an extremely exciting time for both DP World and Australian sport. We take great pride in accelerating growth across our regions and delivering value to customers and partners. This partnership will assist us in doing that alongside one of the most exciting and dynamic clubs in the AFL and AFLW. This is a great opportunity, and we look forward to supporting the Freo Dockers across what is sure to be a successful season.”

Simon Garlick, CEO of Fremantle, said: “We are really fortunate to have an innovative organisation like DP World join the Freo family. Our whole fabric of a football Club has been built on the ‘Docker Spirit’ from the wharfs and creating connection to our members and fans. We feel DP World are a business that pays homage to their heritage and humble beginnings on the wharfs but also have a strong focus on the future by creating new and innovative ways to better connect with their customers. Our vision as a Club is to leave a powerful legacy, so by having a solutions provider like DP World on our team ensures that we give ourselves every opportunity to achieve that.”

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