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Strike Aviation Group

Logistics UK responds to the King's Speech
Following the new government’s first King’s Speech...

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IMO Council steps up action on transparency
​The IMO Council has decided to live-stream its pl...

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Maersk opens new center in Phoenix
A.P. Moller - Maersk (Maersk), a global leader in ...

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FedEx appoints President of Healthcare
FedEx Corp. (NYSE: FDX) today announced that Nick ...

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Challenge Group names new Head of Materials and Logistics
Challenge Group appoints industry specialist, Eyjo...

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AAL achieves annual ESG targets
Premium project heavy lift carrier AAL Shipping (A...

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Cargolux and Arthur Welter team up
Cargolux and Arthur Welter are proud to announce t...

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Swiss WorldCargo obtains IATA CEIV Re-Certification
Swiss WorldCargo, the airfreight division of Swiss...

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APM Lazaro Cardenas boosts efficiency with quad lifts
If a crane is ultimately a giant mechanical arm, t...

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Emirates SkyCargo orders five Boeing 777Fs
Emirates SkyCargo, the cargo arm of the world’s la...

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Maersk takes delivery of its first of two new Boeing 777F's
Maersk Air Cargo (MAC) took delivery of its first ...

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Port of LA completes expansion project on Pier 400
The Port of Los Angeles has completed construction...

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Swiss commences 3-year contract with WFS
Swiss WorldCargo serves the Italian city with 28 w...

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Avianca and AeroUnion commemorate one year of collaboration
Avianca Cargo, Colombia's leading cargo carrier, a...

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DHL comments on the revision of Germany's Postal Act
Deutsche Post acknowledges the Bundesrat's, German...

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FedEx appoints Poh-Yian Koh as Head of China
Federal Express Corporation, one of the world’s la...

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WestJet Cargo launches Campus'Air
WestJet Cargo is launching its new Campus'Air serv...

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Logistics UK has say on new government
The incoming government could begin kickstarting g...

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APM Terminals concludes acquisition from SANY
APM Terminals Suape, Brazil, has completed the pur...

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Wisetech Global acquires Singeste
WiseTech Global (ASX:WTC), developer of leading lo...

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IMO reshapes its strategy for technical support
IMO’s Technical Cooperation Committee has made hea...

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Crowley awarded major U.S. contract
Extending its trusted relationship with the U.S. G...

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CEVA grows core products by integrating Bollore Logistics
CEVA Logistics, the logistics subsidiary of the CM...

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FedEx signs agreement to expand Philippine Gateway in Clark
Federal Express Corporation, one of the world’s la...

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DP World donates to the Al Jalila Foundation
DP World Foundation has donated Dh15 million to Al...

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Qatar Airways celebrates record net profit for 2023/24
Qatar Airways Group has today reported the stronge...

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Viva Aerobus kicks off Miami service
On July 1, officials from Miami-Dade County and Me...

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Ethiopian Airlines commences new service to Poland
Ethiopian Airlines, Africa’s largest network opera...

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DHL has say on the latest trends in e-commerce
DHL eCommerce released the first outcome of its gl...

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Logistics UK responds to the King's Speech ...
IMO Council steps up action on transparency ...
Maersk opens new center in Phoenix
FedEx appoints President of Healthcare
Challenge Group names new Head of Materials and...
AAL achieves annual ESG targets
Cargolux and Arthur Welter team up
Miami-Dade Board of County Commissioners approves airport investment...
Swiss WorldCargo obtains IATA CEIV Re-Certification
Fertiglobe becomes first successful bidder of the H2Global...
APM Lazaro Cardenas boosts efficiency with quad lifts...
Emirates SkyCargo orders five Boeing 777Fs
Maersk takes delivery of its first of two...
Port of LA completes expansion project on Pier...
BIFA celebrates launch of the Solent branch of...
CargoAi enters strategic partnership with MASkargo
Swiss commences 3-year contract with WFS
Avianca and AeroUnion commemorate one year of collaboration...
SWISS secures EMAS validation for its environmental management...
MFC collaborates with X-NOOR to reduce its carbon...
DHL comments on the revision of Germany's Postal...
FedEx appoints Poh-Yian Koh as Head of China...
WestJet Cargo launches Campus'Air
Logistics UK has say on new government ...
APM Terminals concludes acquisition from SANY
Columbia Group and Crowley sign strategic cooperation agreement...
Wisetech Global acquires Singeste
Port of Rotterdam Authority to support the redevelopment...
IMO reshapes its strategy for technical support ...
Empty reefer inspections reduced to four minutes at...
Crowley awarded major U.S. contract
CEVA grows core products by integrating Bollore Logistics...
FedEx signs agreement to expand Philippine Gateway in...
DP World donates to the Al Jalila Foundation...
Qatar Airways celebrates record net profit for 2023/24...
Viva Aerobus kicks off Miami service
Gruber drives the autonomous multimodal supply chain forward...
Ethiopian Airlines commences new service to Poland ...
Bechtel awarded contract for BART Silicon Valley extension...
DHL has say on the latest trends in...

 

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Latest News

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ZURICH: March 01, 2018. According to Alain Guerlin, director  and head of Products, Services & Technology Management at Swiss International Air Lines, air cargo is entering a new era. Digitalization and new technologies are creating the foundation for new business ideas and models. However with all the players in the supply chain now demanding high quality services, he wonders whether there's more to it than just technology:

Digital transformation is happening everywhere: travel and tourism, retail, education, automotive, you name it. Where do we stand in the air cargo industry? Even though air cargo players are quite slow on the digital uptake, technologies such as electronic messages, smart data sharing platforms, blockchain, IoT, augmented reality, artificial intelligence are already a fact today and are changing the way we are doing business.

Startup companies and micro trends are also shaping our future (and they are doing it much faster than us!). Online marketplaces already exist where shippers and logistics providers can meet, based on preferences, requirements, budget...

But is it really all about technology? Technology alone is not enough. It is a matter of connecting technology with processes, data and, ultimately, people.

It takes intelligent process co-ordination to ensure the right info is reaching the right person at the right time. And it takes smart data to ensure smart decision-making.

At Swiss WorldCargo we have started our digital transformation with a focus on projects that can really enhance the customer experience and enable us to go for smart decision-making. For instance, we are looking at use cases driven by the Internet of things (IoT): there is potential to connect virtually anything (e.g. high-end sophisticated pharma containers) to the internet and accelerate data-driven logistics.

We are also looking at big data analytics and machine learning systems, which will allow to digitalise logistics processes and, at the same time, will bring about new ways of gaining in process efficiency, new opportunities to interact with our customers and ultimately also drive new business models.

Two growing business segments have especially been on our radar that are very much driven by this absolute necessity of modernization and meeting specific customer needs: Pharmaceutical & Healthcare and eCommerce. But we have also been looking at the whole subject of customer experience: we want to create an advanced level of customer service that extends beyond basic service activities, to include a more personalized and customized approach that creates value in a customer-centric business setup.

All in all, at Swiss WorldCargo we definitely support the call for modernization and digitalization, because we believe it will help us increase productivity and gain in efficiency, stay connected with our customers and meet their needs, offer the required visibility and transparency and, most important of all, enhance the customer experience.

Listening to our customers, as well as anticipating their needs, is the most crucial thing, because this is the only way we can remain relevant as a premium service provider.

Alain Guerin is the former head of Cargo Marketing for Swiss WorldCargo.

 

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